Opening with the biggest takeaway, “We live in a world that isn’t always connected, and is slowly changing.” Here at Uma, we’re embracing that change and creating packaging that bridges the gaps between the social structure.
How can something as off-track as packaging bridge the gaps in such a vast social structure? It’s a mere material to cover and protect the products, how can it impact the sale of the product?
Let’s imagine a situation!
Your product is all prepared to reach the final consumer and convey its objective. Not all consumers can have direct access to the product demonstration, nor do they know any way to get in touch with you, the manufacturer. In such a situation, you need something that speaks coherently on your behalf as the packaging.
Packaging as an intermediator- Since the advent of modern packaging, it seems to be playing a bit of an intermediary role with regard to our social interactions. As much as it might appear to be a visual cue for our expectations of price, there is more to it than that. It also has an impact on the way in which we interact with brands, customers, and also each other. By comprehending consumer behavior, companies can implement ways to engage customers by combining a delicate balance of marketing approach and modern trends of encase design.
Packaging promoting equality between Classes- Beyond the paradigms of marketing, flexible packaging is the prime example of affordability and portability amongst different classes. It holds the same significance as flexible prices. A smart solution to make people have access to the same brand but with varied sizes and prices of packaging. This way packaging has made new ways for companies to reach the remotest audiences.
Packaging as a Silent Salesman- The first thing consumer interacts with in-store and online is the encase of the product, hence it is a portable billboard of any brand. An exploratory study indicates that one-third of consumers’ purchase choices are based on packaging. They are more inclined towards buying products that have an ultimate interaction method. The reason is the access to traceable identities, as this gives correct information regarding the operators, distributors, specific raw materials used, and production lines throughout the supply chain.
Packaging as the mainstay of EEO [Equal Employment Opportunities]- It is hard to believe how packaging can bridge the gender-based employment opportunity gap. For decades it’s been a common trick for companies to use more men for their packaging because well, men are supposed to be smarter, more reliable, and more capable. But with the recent gender equality movements across the world and the rise of forward-thinking women, this has turned out to be a major millstone around business necks. Uma has proved itself to be a paragon of equality. The initiative of Eco-caari, has generated opportunities for rural women to become self-reliant. This innovative initiative pairs Indian handcrafted contemporary design bags with present sustainable alternatives.
High-tech packaging aiding distance with optimization– With effective and economically sound portability, the distance a product can cover all over the world has increased. With great barrier properties and a security stack, active packaging filled the void by keeping products intact throughout the logistic chains and increasing their shelf life.
Now, this is what we are talking about!
The gap between the expectation and reality of custom packaging, which indeed is a contemporary trend, has been filled by modern methods. Uma believes that packaging isn’t a one-time effort, it plays its part throughout the supply chain. There is a reason why Procter & Gamble called it the First Moment of Truth [FMOT], as it enables a brand to sell itself, inspire change, and intrigue consumers.